CHEF ONE "just dumpling" campaign
There are always challenges in a kitchen. But lately, things seem more challenging than ever. How do you keep offering nutritious, delicious, on-trend flavor while balancing the needs of your staff and the desires of your patrons? The solution is simple. You take a deep breath, and just… dumpling. It’s an easy, satisfying, complete solution even though it’s so simple. In fact, you’re just one step away from making it a reality. We’ll use this campaign to really drill down to the simplicity of the humble dumpling. Great taste and great results don’t have to be complicated, sometimes they just need a return to the fundamentals.
Option1
Option2
Option3
After few rounds of discussion, the team decided to move forward on the option 3 with elegant look with brush font which represent the brand well in both K-12 and FS landing page.
We updated the slogan from "Just Dumpling" to "just dumpling" the lower case is easier to read with the brush font and it represents more "easy" feelings.