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The insight : This age group tend to be be cool and look cool and brave. Avoid childish element and be strong and cool like superhero.
The big idea: To create a superhero theme and text style, also emphasize the big size of the cereal --> "Super Hero Comb !!"
Why it works: Big kids love superheros. To try something bigger is like to gain superpower and move forward to the next level of life.
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The Old
The old package does not contain the element of original honeycomb brand elements or color. the black edge does not add value to the package and make the package looks smaller on the shelf. It does not emphasis the large size of the products enough.
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On the shelf
Compare to the old package on the supermarket shelf is not appealing and the black edge makes it look smaller than the other brands. The new design pops up more on the shelf with the color combination also the unique cereal shape and size is appealing and emphasized.
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